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Managing your personal social media yourself.


A little about me. I will be 45 in two weeks.  I am at the point in my life where I am in between a kid who is just starting out and someone who is thinking about exiting their career.  Most of my career has been in sales.  Employers came and went.  In my latest endeavor I am working in a new industry mostly utilizing skills I’ve gained over the years.  Being new to an industry I’ve had to learn a lot on my own through observation, OJT, and reading industry news. I consider myself a life long learner and open minded to new ways of doing things.  Being a dinosaur or sticking my head in the sand is not my M.O.

I am past the point where I want to exercise and eat right.  Building a personal brand utilizing social media is much like working out and eating right.  You know it’s good for you, you know you should be doing it, but you really don’t want to.  Being in the marketing industry I’ve heard the term Klout Score mentioned as a way for you to have a metric that measures your social media reach.  I signed up for the service at the end of October.
Got my score.  Got angry.  Started doing something about it (I’m still not eating right or exercising).  You can hire a trainer in real life to help you in your path to fitness.  They can guide you and help you to get the results you need.  They can’t do the work out for you though.  They also won’t be getting any of the health benefits of your work out.

Which brings me to my point.  You can outsource social media management of your company stuff to an employee or an agency like ours to build your company’s social media reach.  They or us will be happy to provide the service.  Don’t do the same thing for your personal social media. It’s your brand and belongs to you alone. Since I started taking this more seriously I’ve noticed some benefits:

1. Retweeting articles I’ve read has increased my knowledge in areas I am interested in.
2. My social media following has increased organically and pro-actively.
3. My Klout score has nearly grown by over 50%.
4. I believe that I am contributing to the knowledge base of my followers and not just making noise.
5. I know the level of commitment and effort needed to do it effectively & strategically.
6. I can check anyone’s Klout Score who either wants to sell me their PR services or is in my industry to verify credibility.
7. Connecting on some level with industry leaders and influencers that I would never have access to through any other channel.
8. Having a list of tweets that act as bookmarks to all the great articles I’ve read and shared.
9. Limiting my followers to people who post stuff worth reading limits the junk in my feed.

My former perception of much of social media was that it was a look at me, narcissist, bragging type of outlet.  As a rule, I typically don’t like to be the center of attention, I’m usually thinking more about leaving a gathering than socializing, and I tend to listen and ask questions more than talking or pontificating.  You can be active on facebook or twitter and not have everything you do be strictly a look at me type of thing.  My twitter and Linkedin strategy is the following:

1. Don’t post what is not going to be of value to your followers.
2. Follow people who I want to learn from, help, or gain business from.
3. Don’t follow anything that looks like spam, is posted in a foreign language, or looks suspicious.  To do other wise is to have your feed filled with junk.

My facebook strategy is simple.  I recognize that everything you do online is going to have a digital footprint and post accordingly.  I keep my security set to have friends view it only.  Facebook is for friends, the rest is for business.

That’s it in a nutshell.  The techniques I used to raise my Klout score are things I came up with on my own as well as advice I read online.  While my score is not off the charts is better than average and also higher than many of the industry influencers in my area.  Growing your score can be viewed much like SEO – the best results are achieved over time and utilizing best practices.  We’d love to talk to you about managing social media and marketing needs.

Follow John on Twitter @JohnTaborosi