We Create Awesome Stuff
We are Creative Team located in Central New York. rad is a full service advertising + marketing firm made up of many talents who have a distinct passion for what they do and who they serve. We make it our business to understand our client, and more importantly, make the world understand the client’s brand. We believe in a perfect balance of form and function. Nothing we ever do has just form or function…it has both. Perfectly blended to make your brand look great, and increase awareness of whatever product, service or idea you seek to portray. With over twenty years of marketing experience and clients ranging from local to international, rad brings to the table the “big picture” idea. We never believe in the status quo, and nothing we do is ordinary…we simply won’t have stale, dated work leaving our door.
We understand and find what works best for them for trends in technology, both old and new. We don’t tie our hands to “the way it’s been done.” Everyday technology changes and new trends come into play. We ask, “is there a better, more efficient way to do this?”
Creatively we want to make a difference and we want to use every tool available that makes sense to accomplish this. Trends now point to video and social media. We keep up on the latest trends and the biggest returns on your investment. We want our clients to be successful.
Every project is unique. We pride ourselves on being flexible and responsive to walking you through the process of delivering your project. Communication is key. Simply put, we want to go beyond our client’s expectations.
We make it our business to understand our client, and more importantly, make the world understand the client’s brand. Nothing we ever do has just form or function…it has both. Perfectly blended to make your brand look great, and increase awareness of whatever product, service or idea you seek to portray.
Who We Are
Our success depends on the strength of our team. We are creative people with unique talents and stregths.
We provide you with a service. Our experience will help deliver a successful project or campaign. We feel success when you shine and are successful.
What We Do For You
Our ultimate goal is to see that you are not only presented with quality marketing strategies coupled with the best creative, but that your brand is trackable. The investment that you make in our work pays off in the results.
Engaging. Building. Growing. Tracking.
First impressions are important. Now more than ever your first impression is digitally. Your website and social media posts are telling people who you are. This information is out there for anyone to see. We help you manage that and grow your brand effectively.
Strength. Endurance. Focus. Stability.
Visually expressing what your business or products are about. We understand how to do this simply and effectively.
Awareness. Expressing. Informing. Interacting.
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” – David Ogilvy
Position. Enhance. Promote. Effect.
Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat.
— retz advertising + design —
How We Deliver To Our Clients
Define the problem. The only way is to honestly look at the issues holding back, distorting or keeping success away for the client. Once that is defined we can explore options and then test it against the problem. When we have solved the problem creatively we track the results and continue to see possibilities to improve.
Find out what works and doesn’t from competitors, what has been done before and define success.
There is never just one concept. We push concepts to see what is possible.
Putting it all together for the final deliverable- website, social media, video, marketing and advertising platform.
We let it sore and watch it’s every move. Tracking the results to get the best possible success.
Start to finish we work hard to go beyond our client expectations. We want you to be successful and enjoy the relationship.
So Far We Have
Over the years we have worked with some of the biggest names in Financial Services, Healthcare and Consumer brands.
Our Main Skills
Over the years we have done it all it seems. We still can but we prefer to focus on a few skills to be the best at. We team with others that have skills we need to incorporate into our projects. Those relationships have been built over time and through many successes.
We typically work on systems, branding systems, marketing systems and others.
The systems contain branding, website, advertising, strategy, marketing, social, and any number of combinations. Always it is done to build a unified program, campaign and/or brand experience.