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rad

retz advertising + design

About UsOur Work

About

We Create Awesome Stuff

We are Creative Team located in Central New York. rad is a full service advertising + marketing firm made up of many talents who have a distinct passion for what they do and who they serve. We make it our business to understand our client, and more importantly, make the world understand the client’s brand. We believe in a perfect balance of form and function. Nothing we ever do has just form or function…it has both. Perfectly blended to make your brand look great, and increase awareness of whatever product, service or idea you seek to portray. With over twenty years of marketing experience and clients ranging from local to international, rad brings to the table the “big picture” idea. We never believe in the status quo, and nothing we do is ordinary…we simply won’t have stale, dated work leaving our door.

Creative Development

We understand and find what works best for them for trends in technology, both old and new. We don’t tie our hands to “the way it’s been done.” Everyday technology changes and new trends come into play. We ask, “is there a better, more efficient way to do this?”

Digital Marketing

Creatively we want to make a difference and we want to use every tool available that makes sense to accomplish this. Trends now point to video and social media. We keep up on the latest trends and the biggest returns on your investment. We want our clients to be successful.

Client Support

Every project is unique. We pride ourselves on being flexible and responsive to walking you through the process of delivering your project. Communication is key. Simply put, we want to go beyond our client’s expectations.

How We Work

We make it our business to understand our client, and more importantly, make the world understand the client’s brand. Nothing we ever do has just form or function…it has both. Perfectly blended to make your brand look great, and increase awareness of whatever product, service or idea you seek to portray.

understand

No solution is possible unless we understand the problem, customer, environment, your business, what works and what doesn’t work.

EXPLORE

This is the “what if” and “maybe this” of the process. We dream big and add in the understanding to move on.

CreatE

We go back to our traditional roots with a pencil and paper. Why? It’s quicker and focuses on the over all concept of a possible solution.

DELIVER

We bring it all together. Digital or traditional, the solution is uniquely yours.

Team

Who We Are

Our success depends on the strength of our team. We are creative people with unique talents and stregths.

We want our clients
to be successful

We provide you with a service. Our experience will help deliver a successful project or campaign. We feel success when you shine and are successful.

Who We Are

We are creative thinkers.

A real passion for advertising, design and marketing. This passion lead me to Manhattan and a decade of creative experience working with consumer electronic, food and beverage, financial services, real estate, pharmaceutical and healthcare clients. A decade ago I left Manhattan to return to Central New York. As a small firm we still maintain clients in Manhattan and across the country and have enjoyed long term relationships with them.

Services

What We Do For You

Our ultimate goal is to see that you are not only presented with quality marketing strategies coupled with the best creative, but that your brand is trackable. The investment that you make in our work pays off in the results.

Digital

Engaging. Building. Growing. Tracking.

First impressions are important. Now more than ever your first impression is digital. Your website and social media posts are telling people who you are. This information is out there for anyone to see. We help you manage that and grow your brand effectively.

  • Responsive web design
  • Social Media engagement
  • SEO
  • Social Media
  • Video
Branding

Strength. Endurance. Focus. Stability.

Visually expressing what your business or products are about. We understand how to do this simply and effectively.

  • Brand identity
  • Product branding
  • Brand strategy
  • guidelines
  • System integration
Advertising

Awareness. Expressing. Informing. Interacting.

“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” – David Ogilvy

  • Traditional print
  • Commercials
  • Website
  • Social Media
  • Consumer
  • B2B
Marketing

Position. Enhance. Promote. Effect.

The need to get your message out to you potential clients is important. We build consistency of your brand and message throughout different marketing needs.

  • Brochures
  • Sales sheets
  • Infographics
  • Trade show design
  • Promotional materials
  • Banners & posters
  • Strategy
  • Messaging

Our Work

Some Projects

More than 20 years delivering creative solutions to clients big and small, local and international.

Process

How We Deliver To Our Clients

Define the problem. The only way is to honestly look at the issues holding back, distorting or keeping success away for the client. Once that is defined we can explore options and then test it against the problem. When we have solved the problem creatively we track the results and continue to see possibilities to improve.

Research

Find out what works and doesn’t from competitors, what has been done before and define success.

Concept

There is never just one concept. We push concepts to see what is possible.

Develop

Putting it all together for the final deliverable- website, social media, video, marketing and advertising platform.

Fly

We let it sore and watch it’s every move. Tracking the results to get the best possible success.

Start to finish we work hard to go beyond our client expectations. We want you to be successful and enjoy the relationship.

Our Numbers

So Far We Have

200
Plus Projects
100
Plus Clients
1000+
Plus Followers
20
Plus Years

Over the years we have worked with some of the biggest names in Financial Services, Healthcare and Consumer brands.

Our Skills

Our Main Skills

Over the years we have done it all it seems. We still can but we prefer to focus on a few skills to be the best at. We team with others that have skills we need to incorporate into our projects. Those relationships have been built over time and through many successes.

We typically work on systems, branding systems, marketing systems and others.

These systems contain branding, website, advertising, strategy, marketing, social, and any number of combinations. It is always done to build a unified program, campaign and/or brand experience.

Branding
80%
Web
70%
Advert
65%
Strategy
70%
Marketing
75%
Social
65%
Video
55%